27 Jun How to pick a colour for your brand
Many people ask us how they go about selecting a colour for their branding and the answer isn’t as easy as – “Pick your favourite colour!” There’s really a lot more that should go into the decision making process for the selection of colours to represent your brand. Color plays a significant role in shaping consumer perceptions and emotions which means you’ll want to pick a colour that creates a strong emotional connection with your audience. Not to mention, one that emulates your product or service. For instance, if you are selling an organic product, you’d likely want to play around with shades of green and a soft grey instead of a bold black accent.
Read more about the meaning of colours below:
Red
Red is a powerful and attention-grabbing colour that evokes feelings of passion, excitement, and urgency. It is often associated with energy, action, and danger, making it a popular choice for brands in industries such as food, fashion, and entertainment.
Pink
Pink is often considered a feminine colour and is commonly associated with qualities such as love, compassion, nurturing, and tenderness. It is a lighter shade of red, and as such, it can also evoke some of the same emotions and attributes as its parent colour such as passion and excitement.
Blue
Blue is a calming and trustworthy colour that is often used by brands in industries such as finance, healthcare, and technology. It is associated with stability, reliability, security, strength and intelligence, and can help create a sense of trust and security to consumers. According to HubSpot, blue is the most popular logo colour in the world!
Yellow
Yellow is a cheerful and optimistic colour that is often associated with happiness, warmth, and creativity. It is a popular choice for brands in industries such as food, fashion, and beauty, and it can help create a sense of positivity and fun. Yellow also works well for the construction industry – when something is being built there is a level of excitement for the consumer, so yellow is a perfect colour to enhance this emotion.
Green
Green is a refreshing and calming colour that is often associated with nature, growth, and health. It gives off a feeling of relaxation due to its connections to trees and grass. This makes it a popular choice for brands in industries such as organic food, skincare, and environmental causes, and it can help create a sense of balance and harmony.
Orange
Orange is a vibrant and playful colour that is often associated with enthusiasm, excitement, and creativity. It is a popular choice for brands in industries such as sports, entertainment, and education, and it can help create a sense of energy and excitement. Sometimes purple in branding can have an immature feeling due to its playfulness, with this in mind, orange lends well to brands related to children.
Purple
Purple is a luxurious and sophisticated colour that is often associated with royalty, power, and creativity. It is a popular choice for brands in industries such as beauty, fashion, and technology, and it can help create a sense of elegance and creativity.
Aim to be Memorable
The psychology of color plays a crucial role in branding and can have a significant impact on consumer perceptions and emotions. By understanding the meanings and associations of different colors, businesses can choose the right colors for their branding creating a strong emotional connection with their audience. Whether it’s the bold energy of red, the calming stability of blue, or the optimistic warmth of yellow, the right color can help businesses stand out in a crowded market and create a memorable brand identity.
Wanting to learn more about colour psychology? Check this out!