03 Mar Add a little seasoning to your social media with seasonal hooks
Is your enterprise’s social media a little bland? Keeping your small business marketing content fresh and engaging is a constant challenge. We get it because Moore Creative Consulting is a small business too! Well, we’ve got a little industry secret to help you add some seasoning and give your messaging a needed dose of flavour – which your followers crave!
One of the simplest and most effective techniques is using seasonal themes as creative hooks. Try mentioning an imminent holiday, a change in weather, a fun calendar observation, or even honour a commemorative date. By tapping into what’s happening around you, your content instantly transforms, becoming more relatable and engaging.
Why seasonal content works
People are naturally drawn to timely content. It feels relevant, creates a sense of urgency, and encourages participation. Think about it—who doesn’t love a festive holiday post or a summer travel inspiration reel? Seasonal content also aligns with what’s already trending, making it easier for your brand to join the conversation.
We see another benefit to seasonal content all the time. For many followers evoking a positive feeling or reaction to your timely, seasonal post intuitively strengthens their opinion of your brand through familiarity and comfort. It may seem like a small thing, but cumulatively a year’s worth of tasty, seasonally inspired content reinforces those positive vibes and improves brand recognition and loyalty.
So why not try it? We’re not that far into the year, and we bet you’re already planning your next few months of posts.
How to use seasonal messages effectively
1. Plan ahead– Speaking of planning, do you stay organized with a content calendar? It lets you map out key dates, including holidays, local events, and industry-specific occasions. This ensures you’re never scrambling at the last minute. It doesn’t need a fancy platform. We often use simple spreadsheets to track occasions, and pre-plan content and optimal post-timing.
2. Be creative – Don’t just post a generic holiday greeting. The point is to both add value, and a little sparkle! Offer timely tips or share authentic team moments or quotes relevant to the theme. You could try creating interactive posts like polls and quizzes for fun observances like National < Food> Days and similar.
3. Use seasonal hashtags – Hashtags like #SpringRefresh or #HolidayCheer can help expand your reach and get your content seen by a larger audience.
4. Incorporate visuals – Seasonal colours, themed graphics, and festive videos help your posts stand out in a crowded feed. This is doubly helpful for products and services
that tend to be more serious during the rest of the year. Wake up your followers by shaking in a different spirit now and then.
5. Engage with your audience – Ask questions, run contests, or encourage followers to share their own seasonal experiences using your business’ unique hashtag. (Erm… your business does have one of those, right? 😉 If not, it may be an easy win to spark one.)
But remember the golden rule: keep it authentic!
While seasonal content is a great tool, it’s important to keep posts aligned with your brand. Avoid jumping on trends that don’t fit your messaging, and always ensure your content provides real value to your audience. See our article on authenticity for Moore on that topic.
Embrace making seasonal and timely observances part of your creative socials planning. You’ll keep your social media fresh, engaging, and relevant all year long. Plus, you’ll gain the benefit of building in content you can refresh annually into plans, anchoring your other posts.