If you’ve ever scrolled through Instagram or Facebook and found yourself stopping on a post just because of one catchy line, you’ve experienced the power of a social media hook. 🪝👀 A hook is that first sentence or phrase that grabs your audience’s attention and makes...
If you’ve been thinking about creating a promotional video for your business, you’re not alone. Video is a powerful marketing tool and is an important trend for social media and websites. But where do you start? Here are five things to consider before you hit...
Two facts have become household topics: 1) the Canadian economic climate is shifting considerably. 2) Businesses and industries must pivot to respond to new trade and tariff realities with the United States. So, what’s one solid tactic to move forward? We’ve already talked about how...
Tucked away on Stratford’s Front Street is a nifty little boutique that dedicated crafts-lovers and unique gift-hunters will love. Since their opening two years ago, The Peach Basket and Co. has become a regional mecca for people searching for a groovy, colourful and one hundred...
Rebranding is more than a fresh logo or a new website for your business, organization, or product. It’s a strategic shift requiring careful planning and execution. In Part 1 of our blog duo, we outline some of the often hidden costs of rebranding. Let’s now...
Economic uncertainty continues to be a hot topic in Canada. In our first Tariffs Talk blog we shared some tips for keeping your marketing efforts on point to help your business ride the storm, and we promised updates. Let’s shift our focus to another area many...
If your business or organization’s reached new milestones you may have decided to shift to a new brand. Rebranding can be an exciting and transformative process for a business. It’s an opportunity to redefine your identity, refresh your image, and attract new customers. If you’re...
Canadian businesses impacted by the current North American trade tariffs “war” are understandably scrambling to protect themselves from harm. Headlines are showing how all levels of government and trade support organizations are building resources for that business community—even in the face of constant change and...
Is your enterprise’s social media a little bland? Keeping your small business marketing content fresh and engaging is a constant challenge. We get it because Moore Creative Consulting is a small business too! Well, we’ve got a little industry secret to help you add some...
Every so often, we help a client who simply shines through when it comes to their relentless pursuit of innovation. Moore Creative Consulting is privileged to work with EHS Sales Ltd., an all-Canadian company based in Stratford. Since their earliest days of product research and...