SEO 101

Computer and phone with the title SEO 101. Sub title: new to SEO? This is a great place to start!

SEO 101

What is SEO?

Search engine optimization (SEO) involves using a variety of techniques and strategies designed to make a website more appealing to search engines. Working at these tactics as part of your website maintenance routine will improve its visibility and ranking in search engine results pages (SERPs). The better your ranking, the more visibility your company will have! Sounds good doesn’t it! 

Why is SEO important?

SEO is an important marketing tactic because it can help drive organic traffic to your website, increase your brand’s visibility, and ultimately lead to more conversions and sales. By optimizing a website for search engines, businesses can attract valuable visitors which improves your overall online presence.

Key SEO techniques

There are several key techniques used in SEO, including:

Keyword research: 

This means you should research the keywords and phrases that people are likely to use to search for information related to your business. By using relevant keywords in your content and metadata, you can improve your chances of ranking higher in search results. Just don’t overdo it! Balance is key. 

On-page optimization:

This includes optimizing elements on your website such as page titles, meta descriptions, header tags, and content. On-page optimization helps search engines understand what your website is about and improves the relevance of your content to search queries.

Off-page optimization

This involves building links from other websites back to your site, which signals to search engines that your website is a credible and authoritative source of information. Making connections and building referrals with people can sometimes open opportunities to have them link to your site. Utilizing blog posts is also a great way to build links. 

Technical optimization:

This includes optimizing technical elements of your website, such as site speed, mobile responsiveness, and security. Technical optimization ensures that your website is user-friendly and accessible to search engines. Google Search Console, analytics, your website dashboard and third party software can help with this! 

SEO is an essential aspect of digital marketing that can help your business improve their online visibility, attract more targeted traffic, and ultimately drive more conversions and sales. With ongoing monitoring and analysis, businesses can continue to refine their SEO strategy and stay ahead of the competition. Does this have your head spinning? We can help!