Networking is an essential aspect of business development and surprisingly enough, it causes a lot of anxiety with our clients and professionals all around the world. Our role for our clients is to equip them with the tools needed to feel confident and to put...
Business cards are a classic and essential tool for any professional. While many professionals talk about business cards being a thing of the past. They still serve a purpose and it doesn’t hurt to have one. If you do, just make sure it matches your...
What is SEO? Search engine optimization (SEO) involves using a variety of techniques and strategies designed to make a website more appealing to search engines. Working at these tactics as part of your website maintenance routine will improve its visibility and ranking in search engine results...
Many people ask us how they go about selecting a colour for their branding and the answer isn’t as easy as - “Pick your favourite colour!” There’s really a lot more that should go into the decision making process for the selection of colours to...
Branding is an important aspect of marketing that can help a company stand out, build trust, and create lasting relationships with customers. By defining your brand identity, creating a unique name and logo, communicating your brand consistently, building brand equity, and following best practices, you...
Starting a business can be a daunting process where your excitement gets overshadowed by worry. While marketing and branding are a huge aspect of this next step, there are other things you should work through to build a strong foundation for lasting success. With the...