If you’ve been thinking about creating a promotional video for your business, you’re not alone. Video is a powerful marketing tool and is an important trend for social media and websites. But where do you start? Here are five things to consider before you hit...
Two facts have become household topics: 1) the Canadian economic climate is shifting considerably. 2) Businesses and industries must pivot to respond to new trade and tariff realities with the United States. So, what’s one solid tactic to move forward? We’ve already talked about how...
Tucked away on Stratford’s Front Street is a nifty little boutique that dedicated crafts-lovers and unique gift-hunters will love. Since their opening two years ago, The Peach Basket and Co. has become a regional mecca for people searching for a groovy, colourful and one hundred...
Rebranding is more than a fresh logo or a new website for your business, organization, or product. It’s a strategic shift requiring careful planning and execution. In Part 1 of our blog duo, we outline some of the often hidden costs of rebranding. Let’s now...
Economic uncertainty continues to be a hot topic in Canada. In our first Tariffs Talk blog we shared some tips for keeping your marketing efforts on point to help your business ride the storm, and we promised updates. Let’s shift our focus to another area many...